Parisa Rad

Day 1, Breakout Session 1: Panel Discussion

Abstract: We’ll go over, in broad strokes, classic three act American film structure, generally as it incorporates the idea of The Hero’s Journey, then specifically as that applies to the Peter Jackson film, The Fellowship of the Ring. Consideration will be given to how the creative process can be enhanced, working within a well delineated structure. Finally these lessons will be extended to our real lives: How can you apply the structural elements of the screenplay to achieve the goal of your own personal Hero’s Journey? What is your Ordinary World? Have you had an Inciting Incident yet? Can you create one? Who are your Threshold Guardians, and how do you find them? Not sure we can always find the answers, but asking the questions is a good starting framework.

Named one of the most influential women in the country in 2021 by Women & Weed Magazine, Parisa Rad is also known as “The Marijuana Momma” and is a marketing executive and Cannabis advocate whose experience as the mom of a special needs child propelled her into the industry. 

She helped produce the first-ever cannabis-inspired fashion line debuting at New York Fashion Week and is the co-founder of the popular Blunt Brunch event series receiving national acclaim.

An influencer in her own right, she is well connected with influential cannabis stakeholders and co-produced the standing room only Women of Cannabis conference in Las Vegas. She is

  • the founder of MJMomma Consulting, a cannabis-focused marketing agency
  • partner of Fourtwenty Collections, Arizona-based edibles and skincare line
  • and is the former market leader and program director for the national Women Grow organization.


While with Women Grow she was tasked with expanding the international footprint of the organization and did so by producing pop-up events throughout the country including Puerto Rico. As “DaMarijuanaMomma,” she has an organic social media following of more than 30,000 on multiple platforms where she has documented her journey with her special needs daughter and cannabis. When spinal fusion surgery to correct scoliosis left her then 15-year-old daughter with a rare, life-threatening condition characterized by chronic abdominal pain, Parisa’s search for palliatives led her to medical marijuana. After witnessing her daughter’s dramatic improvement, Parisa decided to leverage her marketing experience to re-brand the maligned industry through ongoing advocacy and education of the public on the benefits of plant medicine. Parisa graduated with honors from New Mexico State University with a Major in Agriculture
Business and a Minor in Marketing.

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