Deret Roberts

Small Business Panel

Deret Roberts, a native of Southern New Mexico, discovered his passion for art and painting at an early age. This enthusiasm flourished throughout his education, leading him to pursue a Bachelor of Fine Arts with a focus in Painting at New Mexico State University in Las Cruces. Recognizing the need for a contemporary gallery to showcase local underground artists, Deret founded Art Obscura in November 2013, providing a vital platform for creative expression in the community.

In 2018, he expanded his artistic ventures by launching Good Sign Co., specializing in handcrafted signs. That same year, he co-founded Elephant Ranch, a unique bar and liquor store that has thrived despite limited prior experience, thanks to a commitment to quality and community engagement. Building on this success, he introduced La Brujita, a bottled mezcal brand, in 2022.

Deret draws inspiration from the innovators and changemakers in his community, which fuels his dedication to enhancing the cultural landscape of Las Cruces.

10×25 Conference