where innovation and creativity meet

We invite you to collaborate with New Mexico State University, Arrowhead Center, and Doña Ana Community College in celebrating creativity and innovation as drivers of positive economic and social growth.

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October 24, 2025 4:00 PM - 8:00 PM | Doña Ana Community College (DACC) Creative Media Technology

About the Conference

5th Annual 10×25 Creativity Conference Returns to Las Cruces
Las Cruces, NM – The highly anticipated 10×25 Creativity Conference is set to make its return on October 24, 2025, at the newly opened Doña Ana Community College (DACC) Creative
Media Technology building @ 2400 Film Street on NMSU’s Arrowhead Campus.

The 10×25 conference, now in its third year, continues its tradition of bringing together visionaries, educators, entrepreneurs, and creatives from across the region. This year’s theme, “Where Innovation and Creativity Meet,” encapsulates the spirit of collaboration and forward thinking that has become synonymous with the event.

10x25 Schedule

Hosted by Julian Alexander & Asiah Thomas Mandlman

12:00pm - 1:30pm | Workshop

Conference Welcome and Intro

Welcome to an exciting event focused on creativity, innovation, education, and entrepreneurship.

Asiah Thomas-Mandlman

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Julian Alexander

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4:20 PM - 4:35 PM

4:40 PM - 4:55 PM

5:00 PM - 5:15 PM | Ten Minute Lecture: Dr. Julia Smith - Title + DescriptionForgotten Films, Hidden Futures: How Regional Cinema Rewrites History

In 1965, a Las Cruces English professor premiered The Devil’s Mistress at the Rio Grande Theatre. Then it disappeared for decades. Filmmaker Julia Smith shares the story of rediscovering this forgotten Western — and what it reveals about the power of outsider and regional cinema to reshape our cultural myths, challenge mainstream history, and open hidden futures for art and identity.